website development, website marketing

 
website development, software development

What we do?

SDS Softwares is a custom software and internet development firm located in United Kingdom. We offer full cycle custom software programming services, from product idea, to onshore and offshore development, recycling and product enhancements. We have backing of finest software industry experts, who have enormous experience to support their methodology. We expertise in:

Website Design
E-commerce Solutions
Onsite Software Development
Custom Software Development
Offshore Development
Software Consultancy
SEO services/ website marketing

SDS software's highly skilled staff will work with you every step of the way, from the FREE initial consultation to the finished product. We have undertaken projects ranging from £500 to £10,000 in website development, and successfully delivered them. Call us now for a free quote, for all your website or software development requirements.

Web design and web development
SDS provides web design and web development services, custom made to  client's needs. Web Development may include web design, eCommerce solutions, database integration and web promotion. We service clients throughout the UK.

Our Approach

We practise proven approach while assessing the clients requirements, documenting every project specification and delivering to the highest set standards.

The key success factors, we feel, to any software development or website development/ marketing initiative is in the definition of the system specification; the planning of the project and the execution and monitoring of that project.
We are value driven as we feel that businesses today must work more closely and honestly with customers and suppliers to earn and build trust.

Our software and web design process keeps the client fully in control - with the number of concept designs and iterations of rework agreed in advance. Our web design and development process can be seen here, and you may also wish to view some of our website design and development examples and read about our technologies.

We use Agile software development method, dividing the project into iterations. Each iteration is an entire software project: including planning, requirements analysis, design, coding, testing, and documentation. At the end of each iteration, we re-evaluate project priorities, improving the overall quality and delivering effective product

Technology used:

SDS utilize n-tier approach to web site and software development. It is an industry standard method of isolating the three separate logics (database, business, and presentation) so that each solution not only meets current business needs, but can be easily modified to meet future demands as well.

We choose the technology based on your requirement and Budget. You can also suggest us the technology in which you want us to develop. We keep the clients requirements in our minds, use proper development tools, testing tools and source control tools.

In almost every instance our clients face unique requirements and challenges, which is why at SDS we handle each enquiry on a one to one basis rather than trying to match your requirement to fit a "standard" solution.

Every successful project depends upon choosing the correct technologies. Making the right choice allows your project to be completed quickly and cost-effectively. Choice of technology is usually based on: existing IT infrastructure, existing in-house skills, scalability required, durability of the finished solution, budget, build time available.

A brief of Web Design:

Web Design

Website development start with web design. At this stage, the objective is create a website design which is visually appealing. At SDS, once we have created a layout our job has just started. For a successful website, the following criteria should be met:

Clarity on what the company has to offer
The site's navigation needs to be flawless and user friendly
Highlights need to be visible
Contact points should be visible clearly
Content should be crisp and easily readable

Many websites are very poorly designed, lack imagination or development ability. Hence, the websites should not look monotonous, a simple solution to this problem is to  build sub pages with different layout. These can make your website interesting, and not too different from one another, so as not to confuse potential customers.

Web Development

Web development is broadly categorized into:
front-end development
back-end development

The front end means, what the end user actually gets to see. So it is the physical layout of the website. The people involved with the front end usually deal with the web design and scripting of the website.  There are many scripting languages which can be used to design a website like asp, php, .net etc.

The term back-end is usually synonymous to Database development. Hence the people involved with the back-end  generally have no artistic ability. Back-end developers usually design the database and integrate it to the front-end of the website.

After the design/layout is finalised, front-end team converts it into HTML and CSS. Most web developers use a WYSIWYG editor to put the website into HTML. The web page should be neat and clean, and should not have the following:

* Bulky code, which is difficult to update and maintain
* Pages not optimized for search engine's
* numerous coding errors, which can cause cross-browser incompatibility and confuse search engines

At SDS every single page is hand-coded using scaleable, keyword-rich HTML. The end result is:

* Code is clean & minimal
* Easy navigation for search engines spiders
* HTML is cross browser compatible
* HTML and CSS is provided free of errors

After the website is converted into HTML, the next stage is to enhance the user interface. This consists of menu and other advanced features for the website.

After the front-end development is completed, the website is handed over to a back-end developer. At this stage all the 'behind the scenes' work goes on. The layout of the website is given functionality by attaching it to the database through scripting languages.


We use a modular and object-orientated programming approach. While we create backend for the website, we always keep in mind the extensibility and flexibility of the website. We avoid creating anything that uses systems or pre-built packages; as they are inflexible, difficult to maintain.

Search Engine Optimisation

This is the last bit in web development, but none the less most important! Your site may be the best looking, but if it not properly ranked on search engines it is worthless. These days, almost all web development company offer search engine optimisation (SEO), but how many of them could get you to "page one" of Google? At SDS, we give you results and can get you on "page one" of Google for relevant key phrases, without charging anything until we have done so.

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