Search Engine
Optimization / Website Marketing
Search
Engine Optimization
is the art of getting traffic to your website
and converting that traffic into your potential clients. Successful
website marketing is a vital part of any website business
strategy. There can
be different goals for different companies, like for a shopping
portal the goal might be "customer buying a product", but for an
online survey company the goal is "customer fills in the web form".
For proper SEO,
the existing site has to be meticulously checked for flow of the
site and its content. The first and the foremost thing is to
improve the visibility of your site.
Search Engine
Optimisation or website marketing
aims to make it as easy as possible for the search engines to index
your website and to ensure that your site is associated with the
right keywords, terms or phrases. There are a number of on-site and
off-site processes that we undertake to ensure that your site will
rank as highly as possible for the keywords you have chosen.
SDS
has been a leader in the Website Marketing
field for years. We are a full service search engine marketing
provider with expertise in organic/free search listings.
We have a range of offerings designed to meet your needs whether
you have a small, specialised site with only a few keywords or a
large retail portal with hundreds of keywords.
Our SEO
services include analyzing and optimizing site content and
keywords, submitting to the major search engines and directories,
building link popularity, and monitoring placement for top
rankings. This would increase your site popularity/
visibility on the search
engines.
We take care that you have a high-quality link structure on
your site, so that not only potential customers, but also search
engine spiders can find and index all pages on your site.
A frequent mistake is to assume that every visitor will start at
your home page. Most of them do, but it's important to check that
each page on your site is linked to the others. This helps the
spiders to quickly index your site, and also if the linking is
correct it helps the customer to navigate more easily, and hence
increasing the productivity of the site. At SDS we help you achieve
correct link structure following all the w3c standards.
So if you are planning a new
website, or simply want to generate more visits to your
existing website, we can help to you achieve top search engine
rankings on the most popular search engines.
For a free quote
or advice please
click here.
Some simple steps to
improve your search rankings:
You may improve your ROI by finding
out what SEO tactics your competition used to attain good rankings.
Here are a few basic steps that would help you analyze the
competition.
Step 1. Find the Ideal websites to Compare
Search for the ideal keyphrase you want to rank for into both
Google and other search engines, and take note of the top 10
websites on each. Next, choose up to three websites that have a top
ranking in search engines. Select websites that provide similar
services to yours.
Step 2. Review Sites and Look for similar SEO Patterns
With the 3 sites in hand, review the page that is ranking from each
site, pay special attention to locations where the "keyphrase" is
being used. Compare the results to see any patterns of keyphrase
use across all three competitors. Your goal will be to find a
pattern, that you can put in your own website.
Pay close attention to the following areas:
1. Text Links. Observe how
many times the "keyphrase" is found in a text link within the page.
2. Description Tag and Title Tag.
Pay special attention to how often the keyphrase is utilized in
Title and Tags.
3. Heading Tags (H1, H2, H3).
Search through the ranked page for uses of heading tags.
4. Navigation. Does the page
navigation use the keyphrase?
5. CSS Layout.
Keep looking. There are too many potential tactics to mention, but
if you take note where the keyphrase is utilized on the page, you
will catch many of the tactics that can increase your ROI.
Step 3. Apply the Strategies to Your Website
Once you have determined which successful tactics are working
across each of your competitors' ranking pages, it is time to apply
these tactics to your website wherever sensible and possible within
your website technology,
design, and content parameters. |
